Introductory Workshop
This two-day workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster behaviors that protect the environment and promote health and safety. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviors, identifying barriers, developing strategies, conducting pilots, and broad scale implementation) and be exposed to numerous case studies illustrating its use. As such, this workshop provides an in-depth exposure to community-based social marketing and provides participants with the knowledge they need to design and evaluate their own community-based social marketing programs. Further, attendees will have extensive opportunities to discuss the application of community-based social marketing to the design of actual programs. At the end of the two days participants will have acquired sufficient knowledge to use community-based social marketing to develop successful programs. This workshop, or another introductory workshop delivered by Dr. McKenzie-Mohr, is a mandatory prerequisite for attending the advanced community-based social marketing workshop that directly follows this workshop.
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Small Group Meetings
Meetings with Dr. Doug McKenzie-Mohr.
- Track 3 Topics
- Basic Site Membership
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Bi-Monthly Small Group Meetings
Meetings with Dr. Doug McKenzie-Mohr.
- Track 6 Topics
- Pro Site Membership for 1 year
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Monthly Small Group Meetings
Meetings with Dr. Doug McKenzie-Mohr.
- Track 12 Topics
- Premier Site Membership for 1 year
Advanced Workshop
The two-day advanced workshop provides an in-depth exploration of how community-based social marketing can be used to foster behavioral changes and provides attendees the opportunity to apply this approach to their own programs. Building on the introductory workshop, participants will be exposed to advanced topics regarding fostering behavioral changes, with a particular focus on the formation of habits that protect the environment or foster public health and safety. The workshop also addresses the effective use of social media, apps and websites. Participants will also be coached in making community-based social marketing presentations to their agency or community and will receive PowerPoint and Keynote presentations for this purpose. This workshop is restricted to individuals who have previously attended Dr. McKenzie-Mohr's introductory workshop. If you have not yet attended an introductory workshop, reduced rates are available for attending both sessions.
-
Small Group Meetings
Meetings with Dr. Doug McKenzie-Mohr.
- Track 3 Topics
- Basic Site Membership
-
Bi-Monthly Small Group Meetings
Meetings with Dr. Doug McKenzie-Mohr.
- Track 6 Topics
- Pro Site Membership for 1 year
-
Monthly Small Group Meetings
Meetings with Dr. Doug McKenzie-Mohr.
- Track 12 Topics
- Premier Site Membership for 1 year
Intro & Advanced (Save 10%)
-
Small Group Meetings
Meetings with Dr. Doug McKenzie-Mohr.
- Track 3 Topics
- Basic Site Membership
-
Bi-Monthly Small Group Meetings
Meetings with Dr. Doug McKenzie-Mohr.
- Track 6 Topics
- Pro Site Membership for 1 year
-
Monthly Small Group Meetings
Meetings with Dr. Doug McKenzie-Mohr.
- Track 12 Topics
- Premier Site Membership for 1 year
Group Bookings
If you are interested in registering four or more people from the same agency, please contact us. For groups of four or more we have a reduced rate of $75 per person. These group rates are in addition to our early bird discount and the 10% reduction that we provide if someone registers for both the introductory and advanced workshop.
Who Should Attend
Those who design or fund programs to encourage individuals or businesses to engage in environmentally beneficial behaviors -- such as those involved in waste reduction, water and energy efficiency, conservation, watershed protection, pollution prevention or transportation changes -- will find these workshops invaluable. The workshops will also be useful for environmental education professionals who work in settings such as zoos, aquariums and parks. Public health professionals who work to foster active lifestyles, hand washing, maternal health, immunization, sun protection, workplace safety, fire safety and other health related behavioral changes, will also benefit from attending.
Need a little help with convincing your supervisor?
We've prepared a "persuasive" email that should help you obtain the support you need to attend this training. Need to pass along more details about the workshop?
