Myles Curry Location December 13, 2017

In one of Doug's sessions, I remember him talking about the benefits of having consistent branding for behaviour change tools relating to different behaviours. I think the example was stickers indicating participation in a variety of environmentally friendly behaviours on garbage or compost bins. Our municipality is working towards a more defined brand and I am curious if any other municipalities have developed consistent branding across their social marketing initiatives? If so what are the benefits? Were there any downsides? How was the transition handled when there are ongoing programs? Is there any research on the topic? Thanks.

Myles Curry
Canada

  • General
    • Media & Messaging
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