Hi everyone, I'm currently working on developing a campaign which aims to inspire people to choose coffee with particular certifications (rainforest alliance, utz). I was wondering if anyone has run similar campaigns or done any barrier/benefit or salient belief research? Cheers!
Rebecca Levy
Briars Manager
Mornington Peninsula Shire
Australia
www.mornpen.vic.gov.au
Certified Coffee Consumption Campaign
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Hi Rebecca,
Although this does not address your question directly, I thought you might be interested in this article that was in the Guardian on Monday.
https://www.theguardian.com/sustainable-business/2017/may/09/coffee-order-would-you-like-environmental-sustainability-with-that
Cheers,
Ken
Ken Donnelly
President
Beyond Attitude Consulting Inc.
Canada
www.beyondattitude.com
...
Hi Rebecca!
I would suggest taking a look at the Scottish Fair Trade Forum if you aren't sure where to start (http://www.scottishfairtradeforum.org.uk/).They actually have a 'Campaigner Handbook', which looks like it could do with a social marketing update... But more resources in the back at least
http://www.scottishfairtradeforum.org.uk/
Unfortunately I don't have any contacts there, but there is a 'Community Engagement Cordinator' listed on the website who you could try contacting.
Good luck!
Alison Carlyle
Canada
http://ictrlshift.com/