Solarize campaigns: Harnessing the power of the crowd

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Julie Cook Kitchener May 13, 2024 12:51 pm
Hi all,   Solar is expanding much more quickly than all other energy technologies in history, which is encouraging to see in the face of the global climate crisis. As part of this…

Switzerland’s bike to work campaign: Fun, easy, and popular

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Julie Cook Kitchener May 13, 2024 12:41 pm
Hi all,   The social marketing discipline has long held this truism that sustainable behaviours should be fun, easy, and popular. Switzerland’s bike to work campaign is all of tho…

Denver, Colorado's "Waste No More" Initiative

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Julie Cook Kitchener May 6, 2024 13:03 pm
Hi all,   Denver, Colorado is a shining example of waste reduction at its best. They have an ambitious goal of diverting 70% of their waste going to landfill by 2032, and they hav…

Inspiring workplace safety through intrinsic motivation

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Julie Cook Kitchener May 6, 2024 12:56 pm
Hi all,    Imagine you’re an investor sitting in a fancy hotel ballroom around the corner from Wall Street, waiting to hear a speech from the new CEO of the aluminum company you’v…

Promoting healthy & sustainable diets: Language matters

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Julie Cook Kitchener May 6, 2024 12:47 pm
Hi all,   There are many reasons that people move towards plant-based diets, from concerns about human-caused climate change to better physical health to social influence.   As su…

Rainwater tank rebates - is anyone talking about this?

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Julie Cook Kitchener Apr 29, 2024 13:00 pm
Hi all,    I had this idea that I would present an interesting rainwater tank rebate program that utilizes a CBSM approach but the thing is….I couldn’t find any. Of the nearly 30 …

Encouraging urban tree stewardship through active citizen engagement

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Julie Cook Kitchener Apr 29, 2024 12:54 pm
Hi all,    Municipalities and NGOs that are working towards thriving urban forests face many challenges, including providing maintenance care for trees that have been recently pla…

Home energy reports that are actually interesting

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Julie Cook Kitchener Apr 22, 2024 12:50 pm
Hi all,   You may have heard of Opower, an American company that provides a customer engagement platform for utilities. They were acquired by Oracle Corporation in 2016. Anyway, O…

Invasive species and the effectiveness of public awareness campaigns

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Julie Cook Kitchener Apr 22, 2024 12:46 pm
Hi all,   Public awareness campaigns are often applied to mitigate the negative impacts that invasive species have on healthy ecosystems. However, there is little evidence suggest…

How a little city in Sicily became a zero waste giant

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Julie Cook Kitchener Apr 22, 2024 12:39 pm
Hi all,   There is a city in Sicily called Calatafimi Segesta that, although small, has made tremendous strides in the past two decades toward achieving zero waste while at the sa…

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