Melbourneskylinepan
"Wonderful." - Dublin, Ireland
"Masterful. " - Clearwater, USA
"Outstanding presentation style. Expertise is obvious." - Toronto, Canada
"Fantastic, simply invaluable." - San Francisco, USA
"Thank you, thank you, thank you. " - Honolulu, USA
"Superb presentation skills." - Melbourne, Australia
"Speaker was wonderful." - Hobart, Australia
"Outstanding!" - Sydney, Australia
"Amazing workshop." - Melbourne, Australia
"A life-changing event." - Auckland, New Zealand
"Absolutely wonderful!" - Calgary, Canada
"Best speaker we've ever had. " - Vancouver, Canada
"A wonderful two days. " - San Francisco, USA
"A fabulous workshop. " - Sacramento, USA
"AMAZING!" - Portland, USA
"Fantastic!" - Toronto, Canada
"Wonderful insights." - Toronto, Canada
"Thoroughly enjoyed the workshop." - London, England
"Amazing!" - Wellington, New Zealand
"Amazingly informative. " - Honolulu, USA
"An invaluable resource. " - Boise, USA
"Extremely beneficial. " - Auckland, New Zealand
"Tremendously engaging and information-packed." - Vancouver, Canada
"Extremely useful. " - Sacramento, USA
"Terrific workshop. " - Orlando, USA
"Fantastic workshop." - Melbourne, Australia
"Thank you! Training was tremendously useful. " - Boulder, USA
"Fabulously informative. " - Sydney, Australia
"I've learned a massive amount. So many thanks. " - Perth, Australia
"A tremendous experience. " - Halifax, Canada
"By far, the best workshop I’ve attended — on any topic!!!" - Vancouver, Canada
"Best professional workshop I've attended in 25 years." - Brisbane, Australia
"The best workshop I have ever experienced." - Boston, USA
"Most valuable workshop/training I've EVER attended!" - Seattle, USA
"Thank you SO much for sharing the wealth of information. " - Vancouver, Canada
"Workshop was brilliant. " - Galway, Ireland
"Packed with very thoughtful and important information." - Washington, DC
"Completely transformed my approach to my work. " - Melbourne, Australia
"I wish that I had done this years ago. " - Sydney, Australia
"Wonderful insights." - Melbourne, Australia
"Absolutely riveting!" - Cardiff, Wales
"Brilliant training." - London, England
"Enormously beneficial. " - Perth, Australia
"Excellent and inspiring. " - Toronto, Canada
"Incredibly informative and useful." - London, England
"Brilliant course." - Bern, Switzerland
"Incredibly informative and thought provoking. " - Melbourne, Australia
"Amazing and very inspiring. " - Brisbane. Australia
"Very useful and inspiring. " - Portland, USA
"Your session last month was incredible. " - Toronto, Canada
"The workshop was perfect." - Perth, Australia
"Thanks again for the brilliant CBSM training. " - Sydney, Australia
"I found myself talking about if for days afterwards." - Adelaide, Australia
"Wonderful workshop. " - Toronto, Canada
"I want to thank you for a fabulous presentation! " - Toronto, Canada
"Thank you for a terrific workshop. " - Phoenix. USA
"One of the best trainings I've ever attended!" - Denver, USA
"Inspiring. I cannot thank you enough. " - Melbourne, Australia
"I was enormously impressed with the workshop." - Olympia, USA
"A wonderful and engaging speaker. " - Toronto, Canada
"An incredibly effective, inspiring and provocative session. " - Vancouver, Canada
"Workshop was fantastic. Thanks for sharing your wisdom. " - Boston, USA
"Thank you for such a wonderful learning atmosphere. " - Seattle, USA
"Feedback from participants has been phenomenal!" - Auckland, NZ
"Thank you again ever so much for the wonderful workshops." - Gainesville, USA
"Fantastic workshop, one of the most valuable I've ever attended!" - Baltimore, USA
"THANK YOU. Fantastic workshop. Worth every cent (and more)." - Perth, Australia
"Easily the most applicable and relevant workshop I've been to to date." - Toronto, Canada
"Highest quality training I have ever had the fortune to be part of. " - Perth, Australia
"An inspiration to those who are trying to affect change. " - Denver, USA
"Just a superb experience and wonderfully useful." - Adelaide, Australia
"Dense, powerful information, skillfully delivered. " - Boston, USA
"The workshop was fantastic. " - Toronto, Canada
"Doug is a terrific presenter and teacher." - Boston, USA
"Doug is an excellent speaker. " - Boston, USA
"Incredibly knowledgeable. " - Boston, USA
"Doug is phenomenal -- clearly knows his subject, great communicator. " - Boston, USA
"Doug is a great speaker. " - Boston, USA
"Fabulous information -- terrific speaker!" - Cincinnati, USA
"Fantastic depth of information." - Cincinnati, USA
"Fabulous. " - Dayton, USA
"Wonderful!" - Dayton, USA
"Informative, inspiring and thought-provoking. " - Dayton, USA
"Phenomenal. " - Dayton, USA
"Doug is a great speaker. " - Boston, USA
"Life changing workshop. " - Boston, USA
"One of the most substantive and timely workshops I have ever attended. Thank you. " - Boston, USA
"An incredible 4 days. " - Los Angeles, USA
"Thank you, thank you, thank you!" - San Francisco, USA
"So incredibly helpful!" - San Francisco, USA
"Wonderful workshop!" - San Francisco, USA
"Thank you for the inspiration." - San Francisco, USA
"Incredible breadth of content for an intro workshop. " - San Francisco, USA
"Wonderful presentation style. " - San Francisco, USA
"Great speaker. " - San Francisco, USA
"This was a fantastic seminar. " - San Francisco, USA
"Awesome speaker. " - San Francisco, USA
"Excellent. My mind is buzzing with new helpful thoughts!" - San Francisco, USA
"Incredibly compelling, through provoking" - San Francisco, USA
"Fantastic. " - San Francisco, USA
"Non stop knowledge infusion." - San Francisco, USA
"The training was fantastic!" - Sunnyvale, USA
"An amazing an informative workshop." - Honolulu, USA
"A wonderful two days. " - San Francisco, USA
"So helpful. " - Portland, OR., USA
"THANK YOU for the fantastic workshop. " - Perth, Australia
"Hugely helpful. " - Calgary, Canada
"Incredibly useful and interesting training. " - San Francisco, USA
"Fascinating. " - Orlando, USA
"Wonderful presenter." - Orlando, USA
"Brilliant speaker." - Portland, ME., USA
"Highly relevant." - Columbia, USA
"Extremely effective. " - Columbia, USA
"Fantastic workshop." - Columbian, USA
"Overwhelmingly pleased" - Columbia, USA
"Extremely high ROI!" - Columbia, USA
"Outstanding engagement with audience. " - Auckland, New Zealand
"Incredibly knowledgeable and clear. " - Auckland, New Zealand
"Absolutely inspiring and beneficial." - Auckland, New Zealand
"Fabulous. " - Auckland, New Zealand
"Extremely informative. " - Auckland, New Zealand
"Really fabulous workshop. Can't thank you enough. " - Auckland, New Zealand
"Most interesting workshop I have ever attended. " - Sydney, Australia
"Fantastic workshop." - Sydney, Australia
"Really fantastic workshop. " - Sydney, Australia
"The presentation and content was first class!" - Denver, USA
"Exceptional delivery. " - Minneapolis, USA
"Loaded with essential, useful information. " - Minneapolis, USA
"Fabulous training. " - Minneapolis, USA
"Wonderful training!" - Minneapolis, USA
"Loved the workshop. " - Minneapolis, USA
"Doug's knowledge and expertise are incredible. " - Seattle, USA
"This is the most important component of any program/project. " - Seattle, USA
"Best workshop I have attended. " - Vancouver, Canada
"Unbelievably useful. " - Dublin, Ireland
"An incredible workshop!" - Washington, DC. USA

Melbourne, AU

About the Speaker

For over two decades Dr. McKenzie-Mohr, an environmental psychologist, has been working to incorporate scientific knowledge on behaviour change into the design and delivery of community programs. He is the founder of community-based social marketing and the author of three books on the topic. One of these books, “Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing,” has been recommended by Time Magazine and become requisite reading for those who deliver programs to promote sustainable behaviour. He has delivered workshops internationally for over 60,000 program managers. In addition, he has served as an advisor on a broad array of Australian programs, including water and energy efficiency efforts, sustainable transportation initiatives, marine and terrestrial conservation, healthy lifestyles, and waste reduction, among others.

Who Should Attend

If you design or fund programs to encourage individuals or businesses to engage in environmentally beneficial behaviours -- such as those involved in waste reduction, water and energy efficiency, watershed protection, pollution prevention or transportation changes -- you will find these workshops invaluable. The workshops will also be useful for environmental education professionals who work in settings such as zoos, aquariums and parks. Public health professionals who work to foster active lifestyles will also benefit from attending.

Introductory Workshop Register

This two-day workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable behaviour. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviours, identifying barriers, developing strategies, conducting pilots, and broad scale implementation) and be exposed to numerous case studies illustrating its use. As such, this workshop provides an in-depth exposure to community-based social marketing and provides participants with the knowledge they need to design and evaluate their own community-based social marketing programs. Further, attendees will have extensive opportunities to discuss the application of community-based social marketing to the design of actual programs. At the end of the two days participants will have acquired sufficient knowledge to use community-based social marketing to develop successful programs to foster sustainable behaviour. This workshop is a mandatory prerequisite for attending the advanced community-based social marketing workshop with Dr. McKenzie-Mohr.

Advanced Workshop Register

This two-day advanced workshop provides an in-depth exploration of how community-based social marketing can be used to foster sustainable behaviour. The session will introduce leading-edge material on selecting behaviours, identifying barriers and benefits to selected behaviours (including topics such as market segmentation, selecting random samples, and survey construction), utilizing behaviour change tools (some exciting new developments regarding the use of commitments, norms, communication, social diffusion, and goal setting in increasing the adoption of sustainable behaviours will be covered). In addition, the workshop will address the effective use of social media, smart phone apps and websites in the promotion of behavioural changes (in particular, we will explore why the use of social media and websites often fail to produce changes in behaviour and how you can use these resources more effectively). The session will also address advanced topics regarding the design and evaluation of programs as well as the calculation of return-on-investment for programs. Further, participants will be coached in making community-based social marketing presentations to their agency or community and will receive PowerPoint and Keynote presentations for this purpose. Having attended an introductory community-based social marketing workshop with Dr. McKenzie-Mohr is a mandatory prerequisite for this workshop. If you have not previously attended an introductory workshop, you can register for both the introductory and advanced workshops at a reduced cost.

Please note that the advanced workshop is mandatory prerequisite for a masters class in community-based social marketing that will be held on March 17-18 in Melbourne. If you would like to attend the masters class in community-based social marketing in Melbourne and you have not yet attended an advanced workshop, you can register for this advanced workshop in Melbourne and then attend the Masters class that is offered the following week at the same venue.

Group Bookings

If you are interested in registering four or more people from the same agency, please contact us. We have two group rates: the first is for groups of 4 to 9, and the second is for groups of 10 or larger.

Venue Details

Both the introductory and advanced workshops are being held at the historic Melbourne Town Hall (90-120 Swanston Street, Melbourne VIC 3000). Conveniently located in the heart of Melbourne's CBD, Melbourne Town Hall is easily reached by tram as well as by train. The workshops begin at 9:00 am on both days. Both workshops will finish at 4:30 pm on the first day and a 4:00 pm on the second day. We would ask that you arrive at 8:40 am on the first day so that we can deal with registrations prior to our start. Venue information will be emailed to registrants. Workshop attendees receive a copy of Dr. McKenzie-Mohr's book, "Fostering Sustainable Behavior: An introduction to community-based social marketing (3rd Edition)" at the event. Lunch on both days is included in the registration fee.