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"Wonderful." - Dublin, Ireland
"Masterful. " - Clearwater, USA
"Outstanding presentation style. Expertise is obvious." - Toronto, Canada
"Fantastic, simply invaluable." - San Francisco, USA
"Thank you, thank you, thank you. " - Honolulu, USA
"Superb presentation skills." - Melbourne, Australia
"Speaker was wonderful." - Hobart, Australia
"Outstanding!" - Sydney, Australia
"Amazing workshop." - Melbourne, Australia
"A life-changing event." - Auckland, New Zealand
"Absolutely wonderful!" - Calgary, Canada
"Best speaker we've ever had. " - Vancouver, Canada
"A wonderful two days. " - San Francisco, USA
"A fabulous workshop. " - Sacramento, USA
"AMAZING!" - Portland, USA
"Fantastic!" - Toronto, Canada
"Wonderful insights." - Toronto, Canada
"Thoroughly enjoyed the workshop." - London, England
"Amazing!" - Wellington, New Zealand
"Amazingly informative. " - Honolulu, USA
"An invaluable resource. " - Boise, USA
"Extremely beneficial. " - Auckland, New Zealand
"Tremendously engaging and information-packed." - Vancouver, Canada
"Extremely useful. " - Sacramento, USA
"Terrific workshop. " - Orlando, USA
"Fantastic workshop." - Melbourne, Australia
"Thank you! Training was tremendously useful. " - Boulder, USA
"Fabulously informative. " - Sydney, Australia
"I've learned a massive amount. So many thanks. " - Perth, Australia
"A tremendous experience. " - Halifax, Canada
"By far, the best workshop I’ve attended — on any topic!!!" - Vancouver, Canada
"Best professional workshop I've attended in 25 years." - Brisbane, Australia
"The best workshop I have ever experienced." - Boston, USA
"Most valuable workshop/training I've EVER attended!" - Seattle, USA
"Thank you SO much for sharing the wealth of information. " - Vancouver, Canada
"Workshop was brilliant. " - Galway, Ireland
"Packed with very thoughtful and important information." - Washington, DC
"Completely transformed my approach to my work. " - Melbourne, Australia
"I wish that I had done this years ago. " - Sydney, Australia
"Wonderful insights." - Melbourne, Australia
"Absolutely riveting!" - Cardiff, Wales
"Brilliant training." - London, England
"Enormously beneficial. " - Perth, Australia
"Excellent and inspiring. " - Toronto, Canada
"Incredibly informative and useful." - London, England
"Brilliant course." - Bern, Switzerland
"Incredibly informative and thought provoking. " - Melbourne, Australia
"Amazing and very inspiring. " - Brisbane. Australia
"Very useful and inspiring. " - Portland, USA
"Your session last month was incredible. " - Toronto, Canada
"The workshop was perfect." - Perth, Australia
"Thanks again for the brilliant CBSM training. " - Sydney, Australia
"I found myself talking about if for days afterwards." - Adelaide, Australia
"Wonderful workshop. " - Toronto, Canada
"I want to thank you for a fabulous presentation! " - Toronto, Canada
"Thank you for a terrific workshop. " - Phoenix. USA
"One of the best trainings I've ever attended!" - Denver, USA
"Inspiring. I cannot thank you enough. " - Melbourne, Australia
"I was enormously impressed with the workshop." - Olympia, USA
"A wonderful and engaging speaker. " - Toronto, Canada
"An incredibly effective, inspiring and provocative session. " - Vancouver, Canada
"Workshop was fantastic. Thanks for sharing your wisdom. " - Boston, USA
"Thank you for such a wonderful learning atmosphere. " - Seattle, USA
"Feedback from participants has been phenomenal!" - Auckland, NZ
"Thank you again ever so much for the wonderful workshops." - Gainesville, USA
"Fantastic workshop, one of the most valuable I've ever attended!" - Baltimore, USA
"THANK YOU. Fantastic workshop. Worth every cent (and more)." - Perth, Australia
"Easily the most applicable and relevant workshop I've been to to date." - Toronto, Canada
"Highest quality training I have ever had the fortune to be part of. " - Perth, Australia
"An inspiration to those who are trying to affect change. " - Denver, USA
"Just a superb experience and wonderfully useful." - Adelaide, Australia
"Dense, powerful information, skillfully delivered. " - Boston, USA
"The workshop was fantastic. " - Toronto, Canada
"Doug is a terrific presenter and teacher." - Boston, USA
"Doug is an excellent speaker. " - Boston, USA
"Incredibly knowledgeable. " - Boston, USA
"Doug is phenomenal -- clearly knows his subject, great communicator. " - Boston, USA
"Doug is a great speaker. " - Boston, USA
"Fabulous information -- terrific speaker!" - Cincinnati, USA
"Fantastic depth of information." - Cincinnati, USA
"Fabulous. " - Dayton, USA
"Wonderful!" - Dayton, USA
"Informative, inspiring and thought-provoking. " - Dayton, USA
"Phenomenal. " - Dayton, USA
"Doug is a great speaker. " - Boston, USA
"Life changing workshop. " - Boston, USA
"One of the most substantive and timely workshops I have ever attended. Thank you. " - Boston, USA
"An incredible 4 days. " - Los Angeles, USA
"Thank you, thank you, thank you!" - San Francisco, USA
"So incredibly helpful!" - San Francisco, USA
"Wonderful workshop!" - San Francisco, USA
"Thank you for the inspiration." - San Francisco, USA
"Incredible breadth of content for an intro workshop. " - San Francisco, USA
"Wonderful presentation style. " - San Francisco, USA
"Great speaker. " - San Francisco, USA
"This was a fantastic seminar. " - San Francisco, USA
"Awesome speaker. " - San Francisco, USA
"Excellent. My mind is buzzing with new helpful thoughts!" - San Francisco, USA
"Incredibly compelling, through provoking" - San Francisco, USA
"Fantastic. " - San Francisco, USA
"Non stop knowledge infusion." - San Francisco, USA
"The training was fantastic!" - Sunnyvale, USA
"An amazing an informative workshop." - Honolulu, USA
"A wonderful two days. " - San Francisco, USA
"So helpful. " - Portland, OR., USA
"THANK YOU for the fantastic workshop. " - Perth, Australia
"Hugely helpful. " - Calgary, Canada
"Incredibly useful and interesting training. " - San Francisco, USA
"Fascinating. " - Orlando, USA
"Wonderful presenter." - Orlando, USA
"Brilliant speaker." - Portland, ME., USA
"Highly relevant." - Columbia, USA
"Extremely effective. " - Columbia, USA
"Fantastic workshop." - Columbian, USA
"Overwhelmingly pleased" - Columbia, USA
"Extremely high ROI!" - Columbia, USA
"Outstanding engagement with audience. " - Auckland, New Zealand
"Incredibly knowledgeable and clear. " - Auckland, New Zealand
"Absolutely inspiring and beneficial." - Auckland, New Zealand
"Fabulous. " - Auckland, New Zealand
"Extremely informative. " - Auckland, New Zealand
"Really fabulous workshop. Can't thank you enough. " - Auckland, New Zealand
"Most interesting workshop I have ever attended. " - Sydney, Australia
"Fantastic workshop." - Sydney, Australia
"Really fantastic workshop. " - Sydney, Australia
"The presentation and content was first class!" - Denver, USA
"Exceptional delivery. " - Minneapolis, USA
"Loaded with essential, useful information. " - Minneapolis, USA
"Fabulous training. " - Minneapolis, USA
"Wonderful training!" - Minneapolis, USA
"Loved the workshop. " - Minneapolis, USA
"Doug's knowledge and expertise are incredible. " - Seattle, USA
"This is the most important component of any program/project. " - Seattle, USA
"Best workshop I have attended. " - Vancouver, Canada
"Unbelievably useful. " - Dublin, Ireland

Canberra, ACT

About the Speaker

For over three decades Dr McKenzie-Mohr has been working to incorporate scientific knowledge on behaviour change into the design and delivery of community programs. He is the founder of community-based social marketing and the author of three books on the topic. One of these books has been recommended by Time Magazine and become requisite reading for those who deliver programs to protect the environment, promote public health and prevent injuries. He has delivered workshops internationally for over 70,000 program managers and has served as an advisor on a broad array of environment, health and injury prevention programs. His work has been featured in the New York Times and he is the recipient of the American Psychological Association’s inaugural award for innovation in environmental psychology and the World Social Marketing conference’s inaugural award for contributions to the field of social marketing. He is a former Professor of Psychology at St. Thomas University in New Brunswick, Canada.

Introductory Workshop Register

This two-day workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable and healthy behaviour. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviours, identifying barriers, developing strategies, conducting pilots, and broad scale implementation) and be exposed to numerous case studies illustrating its use. As such, this workshop provides an in-depth exposure to community-based social marketing and provides participants with the knowledge they need to design and evaluate their own community-based social marketing programs. Further, attendees will have extensive opportunities to discuss the application of community-based social marketing to the design of actual programs. At the end of the two days participants will have acquired sufficient knowledge to use community-based social marketing to develop successful programs to foster sustainable and healthy behaviour. This workshop is a mandatory prerequisite for attending the advanced community-based social marketing workshop with Dr. McKenzie-Mohr. Please note that we do not expect the introductory or advanced workshops to be delivered again in Canberra for four-to-five years.

Advanced Workshop Register

The two-day advanced workshop provides an in-depth exploration of how community-based social marketing can be used to foster behavioural changes and provides attendees the opportunity to apply this approach to their own programs. Building on the introductory workshop, participants will be exposed to advanced topics regarding fostering behavioural changes, with a particular focus on the formation of habits that protect the environment or foster public health and safety; accurately determining the barriers to a behavioural change; and program evaluation and determining return on investment. The workshop also addresses the effective use of social media, apps and websites. Participants will also be coached in making community-based social marketing presentations to their agency or community and will receive PowerPoint and Keynote presentations for this purpose. This workshop is restricted to individuals who have previously attended Dr. McKenzie-Mohr's introductory workshop. If you have not yet attended an introductory workshop, reduced rates are available for attending both sessions.

Group Bookings

If you are interested in registering four or more people from the same agency, please contact us. For groups of 4 or more from the same agency there is a $75 reduction per person.

Venue Details

The introductory and advanced workshops are being held at the Australian Botanical Gardens and begin at 9:30 am and finish at 4:30 pm on all days. We would ask that you arrive at 9:15 am on the first day of either workshop so that we can deal with registrations prior to our start. Introductory workshop attendees receive a copy of Dr. McKenzie-Mohr's book, "An introduction to community-based social marketing (3rd Edition)" at the event. Lunch on both days is included in the registration fee. Parking is $3.40 per hour (maximum $14 per day) and can be paid by coins or credit card.