Transportation

Word of Mouth Campaigns

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Angela Hutchins Dec 16, 2008 15:16 pm
Does anyone have experience with running / encouraging / promoting / kick starting word of mouth or peer pressure campaigns to encourage sustainable behaviour? Specifically I am …

Climate smart choices: Shifting traveller behaviour from planes to trains

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Julie Cook Kitchener Apr 15, 2024 13:18 pm
Hi all,   I’m sure most of you are aware that changing flying behaviour is important for reaching global climate goals, and that one way to do that is to substitute flights with t…

Switzerland’s bike to work campaign: Fun, easy, and popular

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Julie Cook Kitchener May 13, 2024 12:41 pm
Hi all,   The social marketing discipline has long held this truism that sustainable behaviours should be fun, easy, and popular. Switzerland’s bike to work campaign is all of tho…

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