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Julie Cook Kitchener Aug 5, 2020 20:58 pm

Hi everyone,

The International Energy Agency (IEA) recently came out with a fascinating and well-researched article related to changes in transport behaviour as a result of the COVID-19 crisis. They discuss how situations of crisis change people's perceptions of risk and therefore their behaviours when it comes to their transport choices. The article provides many examples of how governments from around the world have responded to crises (including COVID) with investments in sustainable transportation, including cycling. Addressing perceptions of risk through a combination of government policy and social marketing campaigns could be very influential in terms of seizing the current opportunity to shift patterns of behaviour. This, in turn, could result in lower CO2 emissions, long-term health gains and even substantial renenue for governments. Check it out here