We’re bringing the skeletons out of the file drawer. SMQ is recruiting research articles, conceptual pieces and case studies on social marketing attempts that fell short in achieving stakeholder expectations. There is so much that we can learn from these initiatives—perhaps more than from our successes. In studying such experiences, our special issue contributes to contemporary thinking on publication bias in social marketing and beyond.
DEADLINE: Manuscripts must be submitted by April 30, 2020. Manuscripts submitted earlier will be processed immediately and published online upon acceptance.
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