Location September 30, 2018

I will be delivering introductory and advanced community-based social marketing training in Melbourne, Canberra and Perth in March of 2019. These workshops will be of particular interest to agencies working to control invasive species, promote energy efficiency, waste reduction, conservation, water efficiency, sustainable food consumption, modal transportation changes and other sustainable actions. Community-based social marketing is a unique approach to fostering both environment and health related behavioural changes and is now being utilized globally. Descriptions of these workshops are provided below. Please note that these are the only workshops that I am providing in Australia in 2019 and that the workshops in Canberra and Perth will not be offered again for four or five years. 

Melbourne Introductory and Advanced Workshops (March 5-8): https://register.cbsm.com/workshops/melbourne-2019

Canberra Introductory and Advanced Workshops (March 18-21): https://register.cbsm.com/workshops/canberra-2019

Perth Introductory and Advanced Workshops (March 25-28): https://register.cbsm.com/workshops/perth-2019

Please consider forwarding this announcement to colleagues who might benefit from attending. I hope to see you in March.

Best, Doug

Doug McKenzieMohr, Ph.D.
Environmental Psychologist
dmm@cbsm.com

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About the Speaker

Dr Doug McKenzie-Mohr is the founder of community-based social marketing. Recommended by Time magazine, his book "Fostering Sustainable Behaviour has become requisite reading for those who deliver environment and health related programs. The approaches that Dr McKenzie-Mohr advocates in these workshops are now being utilized globally. For example, Queensland's "Home WaterWise Service and "ClimateSmart Home Service, which reached over 500,000 households across the state, made extensive use of community-based social marketing. Dr McKenzie-Mohr has delivered community-based social marketing workshops for over 70,000 environmental program managers internationally. Below is a small sample of recent anonymous evaluations:

-Fantastic, simply invaluable.

-This is hands-down the most valuable workshop/training I've ever attended.

-Speaker was wonderful.

-The best workshop/conference I have EVER experienced.

-Outstanding presentation style. Expertise is obvious.

-Superb presentation skills.

-By far, the best workshop I have attended  on any topic!

Who should Attend?

These workshops will be of interest to those working to promote control of invasive species, waste reduction, water and energy efficiency, conservation, modal transportation changes, watershed protection, and other sustainable behaviour changes. Those who work to promote behavioural changes that promote health, such as active lifestyles, sun protection and immunization, will also benefit from attending. Descriptions of both workshops are provided below.

Introductory Workshop: The two-day introductory workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable behaviours. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviours, identifying barriers, developing strategies, conducting pilots, and broad scale implementation) and be exposed to numerous case studies illustrating its use. Each participant will receive a copy of the third edition of "Fostering Sustainable Behaviour: An Introduction to Community-Based Social Marketing." The introductory workshop is a mandatory prerequisite for the advanced workshop.

Advanced Workshop: This two-day workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable and healthy behaviour. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviours, identifying barriers, developing strategies, conducting pilots, and broad scale implementation) and be exposed to numerous case studies illustrating its use. As such, this workshop provides an in-depth exposure to community-based social marketing and provides participants with the knowledge they need to design and evaluate their own community-based social marketing programs. Further, attendees will have extensive opportunities to discuss the application of community-based social marketing to the design of actual programs. At the end of the two days participants will have acquired sufficient knowledge to use community-based social marketing to develop successful programs to foster sustainable and healthy behaviour. This workshop is a mandatory prerequisite for attending the advanced community-based social marketing workshop with Dr. McKenzie-Mohr.


Group Bookings

If you are interested in registering four or more people from the same agency, please contact us. For groups of 4 or more we have a reduced rate of $75 per person. These group reduced rates are in addition to our early bird rates and the 10% reduction that we provide if someone registers for both the introductory and advanced workshop.

Additional Information and Registration:

Melbourne Introductory and Advanced Workshops (March 5-8): https://register.cbsm.com/workshops/melbourne-2019

Canberra Introductory and Advanced Workshops (March 18-21): https://register.cbsm.com/workshops/canberra-2019

Perth Introductory and Advanced Workshops (March 25-28): https://register.cbsm.com/workshops/perth-2019


Doug McKenzie-Mohr
Environmental Psychologist
McKenzie-Mohr & Associates Inc.
Canada
http://www.cbsm.com

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