Location July 10, 2018

I will be delivering a community-based social marketing workshop in Toronto on October 11th and 12th. This workshop will be of interest to those working to promote water efficiency, waste reduction, energy efficiency, conservation, modal transportation changes, watershed protection, and other sustainable behaviour changes. Community-based social marketing is a unique approach to fostering both environment and health related behavioural changes and is now being utilized in thousands of programs across the globe (early-bird rates end August 31st).

Toronto Registration Site: https://register.cbsm.com/workshops/toronto-ontario-2018

If you have been wanting to learn how to apply community-based social marketing to your programs we encourage you to attend the upcoming session. Please note that we do not expect this workshop to be offered again in Toronto for several years.

Best, Doug

Doug McKenzie-Mohr, Ph.D.
Environmental Psychologist


About the Speaker

Dr. Doug McKenzie-Mohr is the founder of community-based social marketing. Recommended by Time magazine, his book "Fostering Sustainable Behavior has become requisite reading for those who deliver environment programs. Dr. McKenzie-Mohr has delivered community-based social marketing workshops internationally for over 70,000 program managers. Below is a small sample of recent anonymous evaluations:

-Fantastic, simply invaluable.

-This is hands-down the most valuable workshop/training I've ever attended.

-Speaker was wonderful.

-The best workshop/conference I have ever experienced.

-Outstanding presentation style. Expertise is obvious.

-Superb presentation skills.

-By far, the best workshop I have attended  on any topic!


Introduction (Toronto, October 11-12): The two-day introductory workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable behaviours. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviours, identifying barriers, developing strategies, conducting pilots, and broad scale implementation) and be exposed to numerous case studies illustrating its use. Each participant will receive a copy of the third edition of "Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing." The introductory workshop is a mandatory prerequisite for advanced workshops with Dr. McKenzie-Mohr.

Group Bookings

If you are interested in registering five or more people from the same agency, please contact us to receive a $75 reduction per person.

Additional Information and Registration:

Early-bird rates end August 31st.

Toronto Registration Site: https://register.cbsm.com/workshops/toronto-ontario-2018

Doug McKenzie-Mohr
Environmental Psychologist
McKenzie-Mohr & Associates Inc.

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