I will be delivering community-based social marketing training in Washington, DC, Toronto, Seattle and San Francisco in October of 2018. These workshops will be of interest to those working to promote behavioral changes that protect the environment or foster public health and safety. Community-based social marketing is a unique approach to fostering both environment and health related behavioral changes and is now being utilized in thousands of programs across the globe.
Washington, DC CBSM Workshop (October 7): https://tinyurl.com/yb5y7mzb
Toronto CBSM Workshop (October 11-12): https://register.cbsm.com/workshops/toronto-ontario-2018
Seattle CBSM Workshops (October 22-25): https://register.cbsm.com/workshops/seattle-washington-2018
San Francisco CBSM Workshops (Oct, 29 - Nov. 1): https://register.cbsm.com/workshops/san-francisco-2018
Seattle and San Francisco CBSM Workshop Details
About the Speaker
For over three decades Dr. McKenzie-Mohr has been working to incorporate scientific knowledge on behavior change into the design and delivery of community programs. He is the founder of community-based social marketing and the author of three books on the topic. One of these books has been recommended by Time Magazine and become requisite reading for those who deliver programs to protect the environment, promote public health and prevent injuries. His work has been featured in the New York Times and he is the recipient of the American Psychological Association's inaugural award for innovation in environmental psychology and the World Social Marketing conference's inaugural award for contributions to the field of social marketing. He has delivered workshops internationally for over 70,000 program managers -- below is a small sample of recent anonymous evaluations:
-Fantastic, simply invaluable.
-This is hands-down the most valuable workshop/training I've ever attended.
-Speaker was wonderful.
-The best workshop/conference I have EVER experienced.
-Outstanding presentation style. Expertise is obvious.
-Superb presentation skills.
-By far, the best workshop I have attended on any topic!
Who should Attend?
These workshops will be of interest to those working to promote behavioral changes that protect the environment or foster public health and safety. Descriptions of both workshops are provided below.
Introductory Workshop: The two-day introductory workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster behavior change. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviors, identifying barriers, developing strategies, conducting pilots, and broad scale implementation) and be exposed to numerous case studies illustrating its use. Participants will receive a copy of the third edition of "An Introduction to Community-Based Social Marketing." The introductory workshop is a mandatory prerequisite for the advanced workshop.
Advanced Workshop: The two-day advanced workshop provides an in-depth exploration of how community-based social marketing can be used to foster behavior change. This workshop introduces new research on selecting behaviors, identifying barriers and benefits (including market segmentation, survey sampling and survey creation), applying behavior change tools (including some exciting new developments regarding the use of commitments, norms, prompts, goal setting, and social diffusion), and piloting programs. The workshop also addresses the effective use of social media and websites in the fostering of behavioral changes. Further, participants will also be coached in making community-based social marketing presentations to their agency or community and will receive PowerPoint and Keynote presentations for this purpose. This workshop is restricted to individuals who have previously attended Dr. McKenzie-Mohr's introductory workshop. If you have not yet attended an introductory workshop, you can attend the introductory workshop that precedes the advanced workshop and then attend the advanced workshop as well. Reduced rates are available for attending both sessions.