Location September 20, 2017

Dr. Doug McKenzie-Mohr will be delivering introductory and advanced community-based social marketing training in Texas in January. These workshops will be of particular interest to agencies working to promote conservation, waste reduction, energy and water efficiency, sustainable food consumption, the control of invasive species, modal transportation changes and other sustainable actions. These sessions will also be of interest to organizations promoting health and safety (e.g., active lifestyles, immunization, cancer prevention and screening, blood donations, disaster preparations and fire safety, workplace safety, etc.). Community-based social marketing is a unique approach to fostering both environment and health related behavioral changes and is now being utilized globally. Descriptions of these workshops are provided below.

Dallas Introductory Workshop (January 16): https://register.cbsm.com/workshops/dallas-2018

Houston Advanced Workshop (January 18-19): https://register.cbsm.com/workshops/houston-2018
About the Speaker

Dr. Doug McKenzie-Mohr is the founder of community-based social marketing. Recommended by Time magazine, his book has become requisite reading for those who deliver environment and health related programs. The approaches that Dr. McKenzie-Mohr advocates in these workshops are now being utilized by agencies across the globe. He has delivered community-based social marketing workshops for over 70,000 program managers. Below is a small sample of recent anonymous evaluations:

-Fantastic, simply invaluable.

-This is hands-down the most valuable workshop/training I've ever attended.

-Speaker was wonderful.

-The best workshop/conference I have EVER experienced.

-Outstanding presentation style. Expertise is obvious.

-Superb presentation skills.

-By far, the best workshop I have attended  on any topic!


Introductory Workshop (Dallas, January 16): This one-day introductory workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster behaviors that protect the environment and foster public health and safety. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviors, identifying barriers, developing strategies, conducting pilots, and broad scale implementation) and be exposed to numerous case studies illustrating its use. Each participant will receive a copy of the third edition of Dr. McKenzie-Mohr's book. Attending an introductory workshop with Dr. McKenzie-Mohr is a mandatory prerequisite for the advanced workshop in Houston.

Advanced Workshop (Houston, January 18-19): The two-day advanced workshop provides an in-depth exploration of how community-based social marketing can be used to foster behavioral changes that protect the environment and foster public health and safety. This workshop introduces new research on selecting behaviors, identifying barriers and benefits (including market segmentation, survey sampling and survey creation), applying behavior change tools (including some exciting new developments regarding the use of commitments, norms, prompts, goal setting, and social diffusion), and piloting programs. The workshop also addresses the effective use of social media and websites in the fostering of behavioral changes. Further, participants will also be coached in making community-based social marketing presentations to their agency or community and will receive PowerPoint and Keynote presentations for this purpose. This workshop is restricted to individuals who have previously attended Dr. McKenzie-Mohr's introductory workshop. If you have not yet attended an introductory workshop, you can attend the introductory workshop in Dallas and then attend the advanced workshop in Houston.


Group Bookings

If you are interested in registering four or more people from the same agency, please contact us. We have two group rates: for groups of 4 to 9 we have a reduced rate of $30 per person, and for groups of 10 or larger, the reduction is $50 per person.

Additional Information and Registration:

Dallas Introductory Workshop (January 16): https://register.cbsm.com/workshops/dallas-2018

Houston Advanced Workshop (January 18-19): https://register.cbsm.com/workshops/houston-2018

 

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