I am working on a CBSM campaign that was developed to promote the use of native plants rather than invasive or non-native plants in their landscape. The goal is to reach 100,000 homeowners with the campaign. I'm wondering if anyone knows what percentage of the population need to be doing a particular behavior (in this case it is using native plants) before it's the social norm?
Thanks!
Corey Miles
Coastal Program Manager
NVRC
United States
When does a behavior become a social norm?
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For a behavior to be "catching", others need to be aware of it. Consider having a sign that those who incorporate native plants in their landscaping can put on their property.
Kathy Moyd
United States
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Making an activity or a notion into a social norm is pivotal in bringing it prevalent. However, I also am mystified with the percentage to define such as a social norm because not only the percentage but also the degree to which it is supported should be considered.
Jae-Eun Cho
The Republic of Korea
Jae-Eun Cho
Korea