Unknown May 9, 2017 23:39 pm

I'm part of a team currently developing a behaviour change programme that will provide residents with household-level actions they can choose from to reduce their carbon footprint. We are searching for the right comms brand/call to action for this programme, and would really appreciate any learnings or ideas for names from other programmes. Our working title is 'Choice Auckland' (idea being it gives Aucklanders Choices), and we have been inspired by the Australian Capital Territory's use of the suffix SMART for their similar programme, however we are looking for something more emotive than this but with the same messaging. Any ideas would be greatly appreciated.

Sophie Hudson
Auckland Council
New Zealand