I'm part of a team currently developing a behaviour change programme that will provide residents with household-level actions they can choose from to reduce their carbon footprint. We are searching for the right comms brand/call to action for this programme, and would really appreciate any learnings or ideas for names from other programmes. Our working title is 'Choice Auckland' (idea being it gives Aucklanders Choices), and we have been inspired by the Australian Capital Territory's use of the suffix SMART for their similar programme, however we are looking for something more emotive than this but with the same messaging. Any ideas would be greatly appreciated.
Sophie Hudson
Auckland Council
New Zealand
Right 'call to action' for a low Carbon Living Program
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Hi Sophie
The Livewell project: https://livewell.net.au/, that started in Melbourne has similar aims. This project is now Australia wide and they have recently released an online self-help guide to form a Livewell Group: https://www.livewell.net.au/wp-content/uploads/2016/11/Livewell-Group-Guide.pdf.
Cheers
Jyoti
Jyoti Shankar
Australia
...
Hi Sophie,
You might want to check out The Cool Block (www.coolblock.org), an initiative of the Empowerment Institute. I'm part of their pilot program here in the U.S. and it sounds very similar to your program in Auckland.
Meghan Kelly
Green Motivate
Meghan Kelly
Founder and Principal
Green Motivate
United States
www.greenmotivate.com