For the past six years, weve been getting requests to condense our hour-long Landmark case study webinar videos into five minute You Tube videos short enough to play at a Board, Council or other management meeting, or at a public consultation. The first two of these short videos are now available. Each video provides an overview of one program in the context of the social marketing planning process, from formative research, insights found and how the strategy was developed, to key behavior change tools used, how the program was evaluated, and program impacts. Details on each program are available as usual in the accompanying 60 minute webinar video recording, webinar transcript, and full-length written case study.
While these first two videos are slide show videos (based only on the webinar PowerPoint decks and sound track), starting with the next batch they will also include live video footage. Case studies that have received the Landmark designation through our peer-selection process illustrate behavior change programs and approaches considered to be among the most successful, innovative, replicable and adaptable in the world.
King County in Motion (4:26) https://www.youtube.com/watch?v=4L_Ihi9OzWI
Get Energized Iowa (4:47) https://www.youtube.com/watch?v=dC0M0ltonBI
Website: www.toolsofchange.com Landmark nominations deadline: June 5, 2017
Jay Kassirer
Cullbridge Marketing, and Tools of Change
Canada
www.cullbridge.com
Jay, these are great. Brief but full of information. I look forward to seeing more videos in the series.
Ken Donnelly
President
Beyond Attitude Consulting Inc.
Canada
www.beyondattitude.com