Washington, DC CBSM Workshop

Fostering Sustainable and Healthy Behaviour through Community-Based Social Marketing
Full Day post-workshop 18th May 2017 9 am 5 pm

Title: Fostering Sustainable and Healthy Behaviour through Community-Based Social Marketing

Download the full workshop description and facilitator biography.

Session facilitator: Dr. Doug McKenzie-Mohr

Session content overview: This one-day workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable and healthy behaviour. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviours, identifying barriers, developing strategies, conducting pilots, and broad scale implementation) and be exposed to numerous case studies illustrating its use. As such, this workshop provides an in-depth exposure to community-based social marketing and provides participants with the knowledge they need to

Places at the session are limited to 50.

Doug McKenzie-Mohr
Environmental Psychologist
McKenzie-Mohr & Associates Inc.
Canada
http://www.cbsm.com