In this 90-minute webinar, you'll learn to apply two powerful tools of change that can be used at all stages of the change process: incentives (both financial and non-financial) and norm appeals. You'll hear about the significant dangers associated with each tool and how to avoid them, review related theory and examples, and get suggestions for further resources on the topic.
When: Monday February 20, 2017 from 12:00 to 1:30 pm Eastern Standard Time
Suggested audience: Three or less years of social marketing experience.
Tip: Host a group! There is no additional charge when you invite others to participate in the webinar with you at your location, using the same computer and telephone connection.
Price: $70 (A limited number of free registrations are available by contacting our registrar).
Registration: http://webinars.cullbridge.com/
Your trainer will be Jay Kassirer, President of Cullbridge Marketing and Communications, General Manager of Tools of Change, and a founding Director of both the International Social Marketing Association and the Social marketing Association of North America. Jay has 26 years of professional marketing, communications and research experience involving environment, health and sustainability. He has contributed to the development of enduring outreach programs such as the Green Communities home energy audit and well aware programs, BC Hydros Power Smart program and Canada Mortgage and Housing Corporations Healthy Housing and Sustainable Community Planning initiatives, and co-led the formation and growth of Canadas multi-stakeholder Healthy Indoors Partnership. Jay wrote and publishes the widely acclaimed Tools of Change website (www.toolsofchange.com), based on a community-based social marketing (cbsm) workbook he co-authored with Doug McKenzie-Mohr, and is recognized internationally as an expert on cbsm approaches.
Jay has been teaching this webinar for 12 consecutive years. To date, 90% of participants have said it far exceeded (4%), exceeded (39%) or met (47%) their expectations; 85% of webinar participants have said they would take another Tools of Change instructional webinar within a year and 80% would recommend the sessions to their colleagues.
Comments from confidential post-webinar evaluations include the following:
- "I Liked the breakdown of benefits and warnings for both incentives and norms"
- "This will help us be more effective with our program. Why spend time and money needlessly on activities that may backfire, have unintended consequences or just waste precious time that could be spent better?"
- "I liked the Clarity of the material, the visuals and sound, and the personal approach to include everyone"
- "Better than a typical conference session - more interactive, more really interested folks."
- "Great introductory course... good examples... I would highly recommend it."
- Did a great job explaining concepts and examples in practice. It forced me to think about how we are using these concepts and come up with new ideas.
- "Very informative, with layered insight on several levels."
- Clear and concise explanation of concepts. It felt very individualized.
- "Informative and fun ... you can ask questions easily and get answers as fast."
- Being asked questions to respond to was engaging. We also liked being asked to think about an example of our own to work with throughout the webinar.
- "I appreciated the use of examples and participants own input to move the lessons along while building on the theory."
- Great format ... the technology was flawless ... very user friendly
- "I plan to urge all my co-workers to participate in these webinars."
Registration: http://webinars.cullbridge.com/
Jay Kassirer
Cullbridge Marketing, and Tools of Change
Canada
www.cullbridge.com
