This pilot program provided Swiss households with real-time feedback on one specific, energy-intensive behavior: showering. Participants received smart shower meters that displayed feedback on the individuals energy and water consumption in the shower in real time. A randomized controlled trial with 697 households in Zurich found that the treatment group who received feedback in real time reduced their energy and water consumption, as well as time spent in the shower by 20-22% over the control group. The effects were stable throughout the two-month study, resulting in average savings of 1.2 kWh per day and household. Designated a landmark case study in 2016. Listen to the program manager, Verena Tiefenbeck of ETH Zurich, and ask questions during our webinar on March 6, 2017.
Designation as a Landmark (best practice) case study through our peer selection process recognizes social marketing programs and approaches considered to be among the most successful in the world. They are nominated through an open nomination process and by our peer-selection panels and Tools of Change staff, and then scored by the selection panels based on impact, innovation, replicability and adaptability.
The panel that designated this case study consisted of:
Arien Korteland from BC Hydro
Doug McKenzie-Mohr of McKenzie-Mohr Associates
Brian Smith from the Pacific Gas and Electric Company
Marsha Walton, New York State Energy, Research and Development Authority
Dan York of ACEEE
When: Monday March 6, 2017, 12:00 to 1:30 Eastern Standard Time
Cost: A limited number of free registrations are available through our Registrar at [email protected], otherwise $50 for the live and interactive 60-minute webinar.
Registration: http://webinars.cullbridge.com
Jay Kassirer
Cullbridge Marketing, and Tools of Change
Canada
www.cullbridge.com
