I will be delivering introductory and advanced community-based social marketing training in San Francisco in late February. These workshops will be of interest to those working to promote a broad array of environment and health related behavioral changes. Community-based social marketing is now being utilized in thousands of programs across the globe. Community-based social marketing serves as the foundation for watershed protection programs in the counties of San Diego and Santa Barbara and environmental behavioral change programs in San Francisco. Further, this approach is particularly helpful for Californian communities that are trying to reduce water use, greenhouse gas emissions, energy use and alter transportation patterns. Descriptions of both workshops are provided below.
For further information and registration: https://register.cbsm.com/workshops/san-francisco-2017
Please note that I do not expect to return to California for several years and the sessions in San Francisco are the only workshops being offered in California. If you have been wanting to learn how to apply community-based social marketing to your programs I encourage you to attend the upcoming sessions. Please consider forwarding this email to colleagues who might benefit from attending.
Best, Doug
Doug McKenzieMohr, Ph.D.
Environmental Psychologist
[email protected]
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About the Speaker
Dr. Doug McKenzie-Mohr is the founder of community-based social marketing. Recommended by Time magazine, his book "Fostering Sustainable Behavior has become requisite reading for those who deliver environment and health behaviour change programs. The approaches that Dr. McKenzie-Mohr advocates in these workshops are now being utilized globally. For example, Queensland's "Home WaterWise Service and "ClimateSmart Home Service, which reached over 500,000 households across the state, made extensive use of community-based social marketing. Dr. McKenzie-Mohr has delivered community-based social marketing workshops internationally for over 60,000 environmental program managers. Below is a small sample of recent anonymous evaluations:
-Fantastic, simply invaluable.
-This is hands-down the most valuable workshop/training I've ever attended.
-Speaker was wonderful.
-The best workshop/conference I have ever experienced.
-Outstanding presentation style. Expertise is obvious.
-Superb presentation skills.
-By far, the best workshop I have attended on any topic!
Who should Attend?
These workshops will be of interest to those working to promote waste reduction, water and energy efficiency, conservation, modal transportation changes, watershed protection, and other sustainable behavior changes. Those who work to promote behavioral changes that promote health, such as active lifestyles, will also benefit from attending. Descriptions of both workshops are provided below.
Introductory (San Francisco, February 27-28): The two-day introductory workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable behaviors. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviors, identifying barriers, developing strategies, conducting pilots, and broad scale implementation) and be exposed to numerous case studies illustrating its use. Each participant will receive a copy of the third edition of "Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing." The introductory workshop is a mandatory prerequisite for the advanced workshop.
Advanced (San Francisco, March 1-2): This completely new two-day advanced workshop provides an in-depth exploration of how community-based social marketing can be used to foster sustainable behavior. This workshop introduces new research on selecting behaviors, identifying barriers and benefits (including market segmentation, survey sampling and survey creation), applying behavior change tools (including some exciting new developments regarding the use of commitments, norms, prompts, goal setting, and social diffusion), and piloting programs. The workshop also addresses the effective use of social media and websites in the fostering of sustainable behavior. Further, participants will also be coached in making community-based social marketing presentations to their agency or community and will receive PowerPoint and Keynote presentations for this purpose. To ensure a high level of learning and exchange of ideas, this workshop is restricted to individuals who have previously attended Dr. McKenzie-Mohr's introductory workshop. If you have not yet attended an introductory workshop, you can attend the introductory workshop that precedes the advanced workshop and then attend the advanced workshop as well. Reduced rates are available for attending both sessions.
Group Bookings
If you are interested in registering four or more people from the same agency, please contact us. We have two group rates: groups of 4 to 9 receive a $50 discount per registrant; groups of 10 or larger receive a $75 discount per registrant. These discounts are in addition to the early-bird rates and the 10% discount if an attendee registers for both the introductory and advanced workshop.
Additional Information and Registration:
https://register.cbsm.com/workshops/san-francisco-2017
