Stay up-to-date with the topics that matter to you!

Sign up to track topics that are specific to your area of focus with “My Feed”. Not ready to sign up? Browse CBSM recommended Articles, Reports, Cases, and Forum posts to get started.

Join for Free

Registration ends this Friday: Australian and New Zealand CBSM Workshop

Forums
Doug McKenzie-Mohr Victoria May 8, 2022 20:10 pm
Registration ends ends Friday, May 13th for my May community-based social marketing workshop for Australia and New Zealand. This workshop is held virtually over Zoom and consists …

Weatherization and Air Source Heat Pumps Incentive programs

Forums
Gene Hanlon Lincoln Apr 29, 2022 16:39 pm
I'm looking for examples of communities or utilities sustainable energy programs that have used CBSM to encourage homeowners to weatherize their home as well as purchasing a high …

Looking for Model Behavioral Programs Related to Climate Change Mitigation or Adaptation, Energy Conservation, or Sustainable Transportation

Forums
Jay Kassirer Ottawa Apr 20, 2022 14:07 pm
  Do you know of a particularly effective or innovative approach for changing behaviors related to climate change mitigation or adaptation, energy conservation, or sustainable tra…

Upcoming Oceania (May) and North America (June) CBSM Workshops

Forums
Doug McKenzie-Mohr Victoria Mar 13, 2022 21:34 pm
Early-bird pricing ends Friday, March 18th for my May community-based social marketing workshop for Australia and New Zealand as well as my June workshop for North America. These …
CBSM Recommends

Carbon Cure

Cases
Established in 2012, the goal of Carbon Cure was to reduce embodied carbon in the built environment by 500 million tonnes annually by 2030 to help slow climate change. To do this,…
CBSM Recommends

TDM at Seattle Children’s Hospital

Cases
Since 1995, Seattle Children’s Hospital has run a trip reduction program designed to reduce the number of employees driving alone to work to just 30% of trips by 2030. In the init…
CBSM Recommends

Virgin Atlantic’s Airline Captains Improve Fuel Efficiency

Cases
In 2014, Virgin Atlantic Airways (VAA) conducted a pilot with its captains to determine how monitoring, performance information, personal targets, and prosocial incentives would i…
CBSM Recommends

Solarize Boosts Installations and Transforms Solar Markets Across America

Cases
Solarize first came to life in 2009 when a Portland resident interested in installing solar power recruited neighbors to join them in “going solar” to get a volume discount. Once …
CBSM Recommends

WaterSense Adds Up to Big Water and Energy Savings

Cases
Sponsored by the US Environmental Protection Agency (EPA), WaterSense was a partnership program created to help Americans use less water via water-efficient products, homes, and s…
CBSM Recommends

Day Zero: Cape Town Includes Fear Appeal to Avoid Running Out of Water

Cases
Several decades ago, the city of Cape Town, South Africa predicted severe water shortages as a result of rapid urbanization and high per capita water consumption. In 2018, as the …

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Registration Ending Soon!
Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Registration Ending Soon!
Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing