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There are many ways that social marketing programs are designed and implemented, which makes it difficult to know what aspects of those programs lead to success in terms…
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There is a city in Sicily called Calatafimi Segesta that, although small, has made tremendous strides in the past two decades toward achieving zero waste while at the sa…
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Public awareness campaigns are often applied to mitigate the negative impacts that invasive species have on healthy ecosystems. However, there is little evidence suggest…
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You may have heard of Opower, an American company that provides a customer engagement platform for utilities. They were acquired by Oracle Corporation in 2016. Anyway, O…
I was wondering how other municipalities implemented this type of program using CBSM. Our plan is to audit to gain data, stick stickers on carts that are sorting correctly (food s…
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You may be familiar with Rare, a global organization that works to change individual and community behaviour to protect the environment. From all their newsletters that…
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Municipalities and NGOs that are working towards thriving urban forests face many challenges, including providing maintenance care for trees that have been recently pla…
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I had this idea that I would present an interesting rainwater tank rebate program that utilizes a CBSM approach but the thing is….I couldn’t find any. Of the nearly 30 …
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There are many reasons that people move towards plant-based diets, from concerns about human-caused climate change to better physical health to social influence.
As su…
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Imagine you’re an investor sitting in a fancy hotel ballroom around the corner from Wall Street, waiting to hear a speech from the new CEO of the aluminum company you’v…