When a pilot has demonstrated that a behavioral change can be brought about cost-effectively, it is time to broadly implement the strategy. Prior to broad-scale implementation, collect baseline information regarding the present level of engagement in the behavior to be promoted. Where possible, use actual observations of behavior or reliable records (e.g., water meter readings) rather than self-reports to establish this baseline. Once you have implemented your program, begin to collect data to ascertain its impact. Keep in mind that you will want to conduct these evaluations at different time intervals in order to assess whether your behavioral change strategy is having a long-term impact. It is common with repetitive behavioral changes, such as recycling, for engagement in the behavior to trail off. Ongoing evaluation will allow you to detect these changes and implement programs to counter them.

In implementing the strategy broadly, advertising and local media can be used…

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