If a behavior change program is to be effective, careful consideration needs to be given to strategy development. As noted previously, too often behavioral change programs are based on hunches rather than solid information regarding the barriers and benefits to a behavior. Furthermore, the methods that are utilized in these progams are frequently not based on best knowledge from the social sciences regarding how to facilitate changes in behavior. When programs are not based on a solid foundation, there is a much higher likelihood that either they will not change behavior or that changes that do occur are not as substantial as they might have been.

This chapter will briefly introduce how to design a community-based social marketing strategy. It is followed by seven chapters that introduce behavior change tools that you can incorporate into your programs. It is premature at this point to introduce how to use these tools…

Please Sign in to continue reading the book.

Not yet a member? Sign up for free!

Return to Top

Welcome, Guest

Not a member yet? Sign up in 30 seconds and add powerful tools that will help you engage in the CBSM community through additional features.