We each have hunches about why people engage in activities such as walking to work, recycling or composting. For instance, theories regarding personal motivations for recycling abound. Recycling, it has been suggested, is popular because it serves to alleviate our guilt for not adopting the more difficult and inconvenient aspects of sustainable living. This hypothesis suggests that curbside recycling is simply an antidote to the guilt we feel when, for example, just after placing our recycling container at the curb, we hop into our own personal global warming factory and head off to work. Other theories suggest that individuals recycle because it is convenient, those around us recycle, it makes us feel good about ourselves, or we are simply badgered into it by our children.

Hunches regarding what motivates people to engage in sustainable behavior are important. However, these personal theories need to be identified for what they are: speculation…

Please Sign in to continue reading the book.

Not yet a member? Sign up for free!

Return to Top

Welcome, Guest

Not a member yet? Sign up in 30 seconds and add powerful tools that will help you engage in the CBSM community through additional features.