Step 1: Selecting Behaviors
- Preface
- How to Use this Book
- Fostering Sustainable Behavior
- Step 1: Selecting Behaviors
- Step 2: Identifying Barriers and Benefits
- Step 3: Developing Strategies
- Commitment: Good Intentions to Action
- Social Norms: Building Community Support
- Social Diffusion: Speeding Adoption
- Prompts: Remembering to Act
Whether you are developing a program to promote water efficiency, waste reduction, watershed protection, energy efficiency, modal transportation shifts, or virtually any other area related to sustainability, you will encounter the same problem–there is a multitude of behaviors that may be targeted. In the case of energy efficiency, we might encourage home owners to add additional insulation to their attics or wash their clothes in cold water. We might encourage employees of local busine…
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