Many people have bought cotton shopping bags to use in place of the plastic bags provided by stores. While we expect that the people who have bought these bags prefer to use them whenever they shop, I also expect that like myself, they frequently leave them behind in the house or car. The problem is not a lack of motivation to use the bags, but rather simply forgetting to bring them.

Numerous actions that promote sustainability are susceptible to the most human of traits: forgetting. Turning off computer equipment, turning down the thermostat in the evening, checking the air pressure in our tires and selecting products that have recycled content while shopping are just a few of the many actions that we are apt to forget to do. In some cases, innovations such as a programmable thermostat can free us from the burden of continually remembering to carry out an…

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