Les Milbrath was fond of reminding me that “nature bats last.” What Les meant by this was that we live in a finite world and humanity will eventually be forced to adopt sustainable practices. While we have no choice regarding whether we eventually adopt these practices, the speed with which they are adopted will determine the grace with which we make this transition. This book is about making the transition gracefully. It provides a comprehensive introduction to community-based social marketing…

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Expertise in Community-Based Social Marketing