Incentives: Enhancing Motivation to Act

Financial incentives can provide the motivation for individuals to perform an activity that they already engage in more effectively, such as recycling, or to begin an activity that they otherwise would not perform, such as carpooling. This chapter will provide evidence of the impact of incentives on a diverse array of sustainable behaviors and provide some general suggestions on their use. While incentives have been used to foster a variety of sustainable behaviors, they have been appli…

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