Over the past twenty-five years I have discussed the ideas of community-based social marketing with thousands of environmental program planners. These conversations have strongly influenced all three editions of this book. Thank you for your work–it is an inspiration and a comfort.

I would also like to acknowledge the contributions that many authors have made to the ideas expressed in this book. Foremost among these is the work of Gerry Gardner and Paul Stern (see their ground-breaking book, Environmental Problems and Human Behavior), Philip Kotler and Nancy Lee (see their influential book, Social Marketing) and William Smith, who coauthored the second edition with me. I have also been influenced by the writings of Jan Aceti, Alan Andreasen, Eliot Aronson, Shawn Burn, Robert Cialdini, Mark Costanzo, John Darley, Scott Geller, Marti Hope Gonzales, William Kempton, Ed Maibach, Wesley Schultz, Clive Seligman, Deborah Winter, Neil Wolman, and Ray de Young…

Please Sign in to continue reading the book.

Not yet a member? Sign up for free!

Return to Top

Welcome, Guest

Not a member yet? Sign up in 30 seconds and add powerful tools that will help you engage in the CBSM community through additional features.