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Strategies

Behavior change is the cornerstone of sustainability. Whether you work for a municipality, business, institution, or non-governmental agency, environmental program planners share a common challenge: motivating individuals to adopt diverse behaviors that support sustainability.

Not only are you struck with the same task, but frequently you are working to alter the same behaviors. For example, municipalities deliver programs to promote a broad spectrum of behaviors from curbside recycling to reducing lawn watering. Businesses and institutions similarly must deliver effective programs that target behaviors as diverse as carpooling and turning off inactive computer equipment. Similarly, non-governmental agencies strive to deliver effective programs to promote everything from backyard composting to sustainable agricultural practices. Often, these agencies must deliver their programs despite having inadequate resources, finances, staff and time.

Instead of having to create these programs on your own, what if you could turn to a trusted source to access best-of-class programs? This will soon be a reality with the availability of a new service that will provide the following:

1. Reports that present step-by-step guidance on how to foster specific behavioral changes;

2. Downloadable communication pieces needed to deliver each program;

3. Instruction via webinars on how best to utilize these materials; and

4. Assistance from the community through online discussion forums.

By sharing program development costs, it is possible for multiple agencies to access state-of-the-art programs that few could afford on their own. To provide program planners with access to cutting edge program materials, Dr. Doug McKenzie-Mohr, the founder of community- based social marketing and the author of Fostering Sustainable Behavior, has hired experts to develop the reports and associated communication materials. These materials will be posted to our website, and when available, announced to subscribers. Shortly after each program is posted to the site, a webinar will be held to introduce the new strategy to those who are interested in utilizing it.

If this service is of interest to you, or if you have questions, please let us know by filling in your information in the form below.

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