Threads: 2658 found sorted by Date Posted

1Risk Communication and Social Marketing - iSMA Webinar, March 14

February, 15 2017 at 08:35 AM  account icon posted by Jay Kassirer   image Be the first to comment »
Can Social Marketing and Risk Communications play on the same team? How can Social Marketing tools be effectively integrated into risk communications to optimize both communications and behaviour change when a…
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2Registration Closing Soon: San Francisco Fostering Sustainable Behavior…

February, 09 2017 at 04:11 PM  account icon posted by Doug McKenzie-Mohr   image Be the first to comment »
I will be delivering introductory and advanced community-based social marketing training in San Francisco in late February. These workshops will be of interest to those working to promote a broad array of environment…
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3Washington, DC CBSM Workshop

February, 08 2017 at 12:54 PM  account icon posted by Doug McKenzie-Mohr   image Be the first to comment »
Fostering Sustainable and Healthy Behaviour through Community-Based Social Marketing Full Day post-workshop 18th May 2017 9 am  5 pm Title: Fostering Sustainable and Healthy Behaviour…
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4Webinar (Feb. 20): Incentives and Norm Appeals

February, 06 2017 at 11:49 AM  account icon posted by Jay Kassirer   image Be the first to comment »
In this 90-minute webinar, you'll learn to apply two powerful tools of change that can be used at all stages of the change process: incentives (both financial and non-financial) and norm appeals. You'll hear about the…
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5Feb. 24 Webinar:Playa Vista's Ability2Change TDM program

January, 25 2017 at 09:05 AM  account icon posted by Jay Kassirer   image 2 comments »
Playa Vista's Ability2Change program is a great example of a targeted, strategic approach to transport behavior change. It features careful market segmentation and barrier removal, with different initiatives for…
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6March 6 Webinar: Shower Feedback in Switzerland

January, 25 2017 at 08:57 AM  account icon posted by Jay Kassirer   image Be the first to comment »
This pilot program provided Swiss households with real-time feedback on one specific, energy-intensive behavior: showering. Participants received smart shower meters that displayed feedback on the individuals energy…
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7CBSM Workshops in Christchurch & Melbourne

January, 16 2017 at 04:28 PM  account icon posted by Doug McKenzie-Mohr   image Be the first to comment »
I will be delivering introductory and advanced community-based social marketing workshops in Christchurch (March 13-16) and Melbourne (March 20-23).  More details are avaialbe here:…
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8Affordable Housing Resident Engagement Program

January, 12 2017 at 03:36 PM  account icon posted by Rachelle Macur   image Be the first to comment »
Through the Better Buildings Challenge for Multifamily Partners Technical Assistance Grant, we recently completed a pilot program on behalf of Enterprise Community Partners and the District of Columbia Housing…
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9Jan. 31 iSMA Webinar: Qualification and Professional Standards in the Field(s)…

January, 11 2017 at 10:03 AM  account icon posted by Jay Kassirer   image Be the first to comment »
Dont miss our next iSMA webinar, Qualification and Professional Standards in the Field(s) of Social Marketing and Behaviour Change. How should qualified Social Marketers and behaviour change agents be recognized?…
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10Jan. 23 Webinar: Great Introduction to Social Marketing and CBSM

January, 11 2017 at 09:49 AM  account icon posted by Jay Kassirer   image Be the first to comment »
Want to get your team members to better understand and support your behavior change work? Haven't been able to get them to related training off-site? Invite them to participate with you, at your location, in brief,…
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11Behave by interest.

January, 07 2017 at 04:00 PM  account icon posted by Anne-Sophie Leibenguth   image 5 comments »
Hi all, I'm actively looking for an answer to this question. Many of my colleagues I'm working with insist on the idea that in order to adopt a sustainable behaviour, people have to see an real interest…
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12Effectiveness of Social Marketing Interventions to Promote Physical Activity…

January, 05 2017 at 08:16 PM  account icon posted by Sameer Deshpande   image Be the first to comment »
Sharing abstract of our new pub. Our story is simple. We empirically show that the more social marketing strategies managers employ in their interventions, the more likely they will succeed in promoting the desired…
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13Study: Diners may waste more if they know food will be composted

January, 04 2017 at 11:10 AM  account icon posted by    image Be the first to comment »
Found an article which reports on a series of studies around food waste: what the psychological factors are for wasting food, a knowledge survey, and some of the barriers. It is unclear is this is specifically CBSM…
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14Waste Management Research in the form of Waste Audits at Quest University…

December, 18 2016 at 07:53 PM  account icon posted by    image Be the first to comment »
Hello, I am in my second year of my undergrad at Quest University Canada and I recently got funding to research campus waste management through conducting waste audits. This question isn't strictly related to…
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15Register for 2017 Masters CBSM Coaching

December, 08 2016 at 12:52 PM  account icon posted by Doug McKenzie-Mohr   image Be the first to comment »
Registration for 2017 Masters CBSM Coaching is available to anyone who has attended my introductory or advanced workshops. This comprehensive community-based social marketing coaching is comprised of four one-on-one…
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