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Cases: 31 Found under Prompts
1Encouraging Environmentally Friendly Shopping using Prompts, Commitment and…
No Reference Provided
Customers at a Zehr's supermarket in Kitchener, Ontario were encouraged to purchase environmentally friendly products. 168 products were identified that either had least-waste packaging, were concentrated and/or were…
Category:
Tools: Commitment, Norms, Prompts | |
2Washington State Promotes the Purchase of Recycled Content Products With Prompts…
King County commission for Marketing Recyclable Materials & Atwood, A. M. (1994). Consumer research survey: Knowledge, attitudes, and purchase of recycled-content products. King County Commission for Marketing Recyclable Materials.
Washington State used market research to identify the primary barriers to buying recycled products. Although concerns about price and quality were not addressed during this campaign, behavior change tools were…
Category:
Tools: Branding, Education, Feedback, Prompts | |
3Conserving Energy and Water at University of California at Santa Cruz with the…
Aronson, E. & O'Leary, M. (1982-83). The relative effectiveness of models and prompts on energy conservation: A field experiment in a shower room. Journal of Environmental Systems, 12, 3, 219-224.
After conducting a literature review, a norm appeal was incorporated into a pilot program designed to conserve water at the University of California at Santa Cruz. Although a sign prompt in the men's shower room…
Category:
Tools: Norms, Prompts | |
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