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Cases:   26 Found under Communication

1The Check, Clean, Dry Campaign

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New Zealand is an island nation that lies deep in the South Pacific. It consists of two main islands – the North Island and the South Island – separated by a 29km wide waterway, the Cook Strait.…
Category: Fostering Sustainable Behavior Image   Tools: Communication, Convenience, Norms
 

2Using Social Norms to Reduce Household Energy Consumption

Schultz P. W., Nolan J. M., Cialdini R. B., Goldstein N. J., Griskevicius Vladas (2007). The Constructive, Destructive, and Reconstructive Power of Social Norms. Psychological Science, 18(5), 429-434.
Background In the two projects described below, information was delivered to households in order to foster norms that support reduced electricity consumption.  These projects made use of two types of…
Category: Fostering Sustainable Behavior Image   Tools: Communication, Norms
 

3Using Commitment to Reduce Energy Consumption in Iowa City

Pallak, M.S., D.A. Cook and J.J. Sullivan (1980). Commitment and Energy Conservation. In L. Bickman (ed.), Applied Social Psychology Annual 235-253, Beverley Hills, Ca: Sage.
First, a literature review identified public commitment as an effective tool for behavior change. In order to further investigate the effectiveness of commitment, this tool was incorporated during twenty minute home…
Category: Fostering Sustainable Behavior Image   Tools: Commitment, Communication
 
 
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