Login
Create Account
Help & Terms of Use
Cases: 26 Found under Communication
1The Check, Clean, Dry Campaign
No Reference Provided
New Zealand is an island nation that lies deep in the South Pacific. It consists of two main islands – the North Island and the South Island – separated by a 29km wide waterway, the Cook Strait.…
| |
2Using Social Norms to Reduce Household Energy Consumption
Schultz P. W., Nolan J. M., Cialdini R. B., Goldstein N. J., Griskevicius Vladas (2007). The Constructive, Destructive, and Reconstructive Power of Social Norms. Psychological Science, 18(5), 429-434.
Background
In the two projects described below, information was delivered to households in order to foster norms that support reduced electricity consumption. These projects made use of two types of…
| |
3Using Commitment to Reduce Energy Consumption in Iowa City
Pallak, M.S., D.A. Cook and J.J. Sullivan (1980). Commitment and Energy Conservation. In L. Bickman (ed.), Applied Social Psychology Annual 235-253, Beverley Hills, Ca: Sage.
First, a literature review identified public commitment as an effective tool for behavior change. In order to further investigate the effectiveness of commitment, this tool was incorporated during twenty minute home…
| |
Browse by Category
Browse by Tools
Attitudes |
Branding |
Commitment |
Communication |
Convenience |
Education |
Feedback |
Framing |
Goal Setting | Incentives |
Norms |
Prompts |
Social Diffusion