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Cases: 7 Found under Branding
1Washington State Promotes the Purchase of Recycled Content Products With Prompts…
King County commission for Marketing Recyclable Materials & Atwood, A. M. (1994). Consumer research survey: Knowledge, attitudes, and purchase of recycled-content products. King County Commission for Marketing Recyclable Materials.
Washington State used market research to identify the primary barriers to buying recycled products. Although concerns about price and quality were not addressed during this campaign, behavior change tools were…
Category:
Tools: Branding, Education, Feedback, Prompts | |
2WRAP (Waste Reduction Awards Program)
No Reference Provided
In California, businesses generate more than half the state's waste and thus, can play a significant role in helping local governments reduce the amount of garbage being diverted to the landfills. The Waste Reduction…
Category:
Tools: Branding, Incentives | |
3R-2000 Home Energy and Water Efficiency Program
No Reference Provided
The goal of the R-2000 program is to increase energy efficiency in new homes and to encourage the construction of environmentally friendly and energy-efficient houses. R-2000 homes are built in Canada. R-2000 building…
Category:
Tools: Branding, Education, Incentives | |
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