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Case Detail

The Effects of Sign Prompts and Large Receptacles on Highway Littering in Richmond, Virginia

Finnie, W. C. (1973). Field experiments in litter control. Environment and Behavior, 5, 2, 123-144.
 Case Contact Information

Name:

Mr. William C. Finnie

Title:

Manager, Marketing Systems Research

Organization:

Anheuser-Busch, Inc.

Email:

Description

After conducting a literature review, sign prompts and waster receptacles were employed in a pilot program for highway litter control. There were three conditions in the pilot program. The first group had a sign prompt indicating the presence of a trash can * mile away. The second group had only the waste receptacles on either side of the road. The third group had neither the sign prompts nor the trash can. The amount of littered items present for a six mile stretch of highway was counted to judge the effects of the prompts and trashcans.


Results

Overall, litter was reduced by 28.6% when trash cans were present. No statistical differences were found between the highway with sign prompts and the highway without.


Category:

  • Waste And Pollution
Tools: Convenience, Prompts



 
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