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Cases: 18 Found under Energy
1Using Social Norms to Reduce Household Energy Consumption
Schultz P. W., Nolan J. M., Cialdini R. B., Goldstein N. J., Griskevicius Vladas (2007). The Constructive, Destructive, and Reconstructive Power of Social Norms. Psychological Science, 18(5), 429-434.
Background
In the two projects described below, information was delivered to households in order to foster norms that support reduced electricity consumption. These projects made use of two types of…
Category:
Tools: Communication, Norms | |
2Global Action Plan Community Lifestyles Campaign
Gershon, D. & Gilman, R. (1991). Household ecoteam workbook: A six month program to bring your household into environmental balance. Uxbridge, Ontario:
The Global Action Plan (GAP) Community Lifestyles Campaign is targeted at households. A group of friends or neighbors get together eight times over 4 months. At each of these meetings they work through a chapter of…
Category:
  
Tools: Education, Social Diffusion | |
3Using Commitment to Reduce Energy Consumption in Iowa City
Pallak, M.S., D.A. Cook and J.J. Sullivan (1980). Commitment and Energy Conservation. In L. Bickman (ed.), Applied Social Psychology Annual 235-253, Beverley Hills, Ca: Sage.
First, a literature review identified public commitment as an effective tool for behavior change. In order to further investigate the effectiveness of commitment, this tool was incorporated during twenty minute home…
Category:
Tools: Commitment, Communication | |
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