Voluntary Simplicity Lifestyles and Energy Conservation
Leonard-Barton, D. (1981). Voluntary simplicity lifestyles and energy conservation. Journal of Consumer Research, 8, 3, 243-252.
Presents a behavioral index for measuring an individual's tendency toward a lifestyle of voluntary simplicity, characterized by ecological awareness, attempts to become more self-sufficient, and efforts to decrease personal consumption of goods. The index predicts energy conservation and intention to purchase solar equipment.
- Energy
- Waste And Pollution
Browse by Category
Browse by Tools
Attitudes |
Branding |
Commitment |
Communication |
Convenience |
Education |
Feedback |
Framing |
Goal Setting | Incentives |
Norms |
Prompts |
Social Diffusion





