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Articles: 7 Found under Branding
1Moderators of the Negativity Effect: Commitment, Identification, and Consumer… Liu, T., Wang, C., & Wu, L. (2009). Moderators of the negativity effect: Commitment, identification, and consumer sensitivity to corporate social performance. Psychology and Marketing, 27(1), 54-70.
Numerous studies have identified constructs such as commitment and brand familiarity as moderators of negativity effects. However, boundary conditions for this moderation have yet to be identified within a retailing…
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Tools: Branding, Commitment
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2 The Effects of Brand Relationship Norms on Consumer Attitudes and BehaviorAggarwal, P., & Iacobucci, D. (2004). The effects of brand relationship norms on consumer attitudes and behavior. Journal of Consumer Research, 31(1), 87-101. doi:10.1086/383426.
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Tools: Attitudes, Branding, Norms
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3Toward a Sustainable Society: Waste Minimization through Environmentally… Linn, N., Vining, J., & Feeley, P. A. (1994). Toward a sustainable society: Waste minimization through environmentally conscious consuming. Journal of Applied Social Psychology, 24, 17, 1550-1572.
The experiment was an educational intervention that promoted and described an ongoing environmental tagging program located in a chain of 3 local grocery stores. Over the period of a year, the experimental…
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