Articles:   15 Found within Reducing Consumption

1An Examination of the Values that Motivate Socially Conscious and Frugal Consumer…

Pepper, M., Jackson, T., & Uzzell, D. (2009). An examination of the values that motivate socially conscious and frugal consumer behaviours. International Journal of Consumer Studies, 33(2), 126-136.
This article extends social psychological research on the motivations for sustainable consumption from the predominant domain of ecologically conscious consumer behaviour to socially conscious and frugal consumer…
  Tools: Attitudes
 

2Social Marketing: A Pathway to Consumption Reduction?

Peattie, K; Peattie, S. (2009). Social Marketing: A Pathway to Consumption Reduction? Journal of Business Research, 62 (2), 260-268.
This article considers the potential of the discipline of marketing to contribute to consumption reduction from a social marketing perspective. The authors review the difficulties of applying conventional marketing…
  Tools:
 

3The Effect of Tailored Information, Goal Setting, and Tailored Feedback on…

Abrahamse, W., Steg, L., Vlek, C., & Rothengatter, T. (2007). The effect of tailored information, goal setting, and tailored feedback on household energy use, energy-related behaviors, and behavioral antecedents. Journal of Environmental Psychology, 27(4), 265-276.
In this multidisciplinary study, an Internet-based tool was used to encourage households (N = 189) to reduce their direct (gas, electricity and fuel) and indirect energy use (embedded in the production, transportation…
  Tools: Communication, Feedback, Goal Setting
 
 
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