Articles:   17 Found within Green Businesses

1How do Small and Medium Enterprises Go Green? A Study of Environmental Management…

Cordano, M., Marshall, R., & Silverman, M. (2010). How do small and medium enterprises go green? A study of environmental management programs in the U.S. wine industry. Journal of Business Ethics, 92(3), 463-478. doi:10.1007/s10551-009-0168-z.
  Tools: Attitudes, Norms
 

2The Driver of Green Innovation and Green Image--Green Core Competence

Chen, Y. (2008). The driver of green innovation and green image--Green core competence. Journal of Business Ethics, 81(3), 531-543.
This study proposed a novel construct--green core competence--to explore its positive effects on green innovation and green images of firms. The results showed that green core competences of firms were positively…
  Tools: Education
 

3Social Norms: An Underestimated and Underemployed Lever for Managing Climate…

Griskevicius,V., Cialdini, R.B., and Goldstein, N.J. (2008). Social Norms: An Underestimated and Underemployed Lever for Managing Climate Change. International Journal for Sustainability Communication, 3, 5-13.
It is widely recognized that communications that make social norms salient can be effective in influencing behavior. What is surprising, given the strength of the evidence, is how little people are aware of the extent…
  Tools: Norms
 
 
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