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Articles:   1 Found within Energy Efficient Homes, Green Businesses, Littering, Tourism, Water Efficiency

1Social Norms: An Underestimated and Underemployed Lever for Managing Climate…

Griskevicius,V., Cialdini, R.B., and Goldstein, N.J. (2008). Social Norms: An Underestimated and Underemployed Lever for Managing Climate Change. International Journal for Sustainability Communication, 3, 5-13.
It is widely recognized that communications that make social norms salient can be effective in influencing behavior. What is surprising, given the strength of the evidence, is how little people are aware of the extent…

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  Tools: Norms
 
 
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