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Articles: 1 Found
within Energy Efficient Appliances, Energy Efficient Lighting, Green Energy
1Using E-mail Listservs to Promote Environmentally Sustainable BehaviorsArtz, N., & Cooke, P. (2007). Using e-mail listservs to promote environmentally sustainable behaviors. Journal of Marketing Communications, 13(4), 257-276.
This paper describes a social marketing campaign that encouraged individuals to adopt environmentally sustainable behaviors such as purchasing green power, installing energy-efficient lights, and checking tire…
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