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within Backyard Burning
1Moral Norms and Environmental Behavior: An Application of Schwartz's… VanLiere, K. D., & Dunlap, R. E. (1978). Moral norms and environmental behavior: An application of Schwartz's norm-activation model to yard burning. Journal of Applied Social Psychology, 8, 2, 174-188.
Conducted telephone interviews with a systematic sample of 403 Ss to examine some conditions under which moral norms (i.e., respect for the health of others) would be expected to influence environmentally related…
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